The Borough Box.
Established a natural wine delivery service.
The Brief.
Launch The Borough Box : natural wine delivery brought to you by the team behind Lo-Fi Wines / Das Juice.
The Tactics.
Created media release announcing that first it was toilet paper, then it was hand sanitizers and then wine! All over the world we heard stories that wine sales soared during the Covid-19 pandemic as shoppers rushed to stock up on their personal essentials after the government advised the public to stay home. Fears of virus spreading and increased social-distancing drove many consumers online. With this in mind, Lo-Fi Wine directors James Audas (former Noma and Silvereye sommelier) and Tom Sheer (former Love Tilly Divine and Oscillate Wildly sommelier) decided to launch their new monthly natural wine subscription The Borough Box early.
After the initial launch, we targeted regional publications for coverage as The Borough Box team were able to deliver to new areas of Australia.
We arranged art direction and styling for photoshoots to showcase the packaging and exhibit the wine in a lifestyle environment.
The Results.
Working with photographer Raffaella Dice we created beautiful content for socials and media.
The Borough Box joined the top lists for subscription wine services and general delivery services during lock-down. Media coverage highlights included Time Out, Escape, SMH Good Food, Marie Claire, ABC radio Sydney, Urban List, Concrete Playground, Broadsheet, Vogue, James Halliday Wine Companion, Australian Financial Review, Elle, Daily Telegraph, and Belle. Regional outlets include Melbourne Food and Wine, Townsville Bulletin, The Weekend Edition (Gold Coast and Brisbane), and Cairns Post. The wine subscription service saw a steady increase of 100 within a few weeks.
