Ode Hotels.
Redefining boutique hospitality in Australia.
The Brief.
Ode Hotels, a newly branded collection under EVT Hotels & Resorts, sought to establish itself as a premier name in Australia’s boutique hotel sector. With three distinctive properties - The Old Clare Hotel in Chippendale, Harbour Rocks Hotel in The Rocks, and The Inchcolm in Brisbane - the goal was to introduce Ode Hotels to the market as a collection that champions authenticity, heritage, and exceptional guest experiences. The challenge was to generate excitement, secure extensive media coverage, and position Ode Hotels as a leader in the boutique hospitality space.
The Tactics.
To achieve this, we executed a strategic PR and media engagement plan that included:
A Compelling Brand Narrative: Developed a storytelling approach that highlighted Ode Hotels’ commitment to authenticity, history, and charm, ensuring each property’s unique character was emphasized.
Exclusive Media Outreach: Engaged top-tier travel, hospitality, and lifestyle media to generate widespread coverage of the launch.
Strategic Leadership Positioning: Leveraged insights from key figures, including EVT’s Callum Kennedy and Invictus Developments’ Chayadi Karim, to enhance credibility and reinforce the brand’s vision.
Highlighting Iconic Properties: Showcased the rich history and distinctive design of The Old Clare Hotel, Harbour Rocks Hotel, and The Inchcolm, ensuring their appeal to travellers seeking intimate, high-end experiences.
Digital & Social Amplification: Encouraged media attendees and influencers to share their experiences, further extending the reach of the launch across digital platforms.
The Results.
The launch of Ode Hotels garnered significant media attention, with coverage across leading hospitality, travel, and lifestyle publications. Key outcomes included:
Extensive Media Coverage: Secured features in top-tier outlets, including Hotel Magazine, Hotel Management, Concrete Playground, Travel + Tour World, Global Travel Media, Business Insider, CIM Business Events, Wayfarer Travel, Tourism Australia, Hospitality Design, The Australian, Time Out, Escape, Drinks Digest, Hospitality Magazine, Food & Beverage Media, Adventures All Around, Daily Addict, Urban List, and Travel with Emma.
Industry Recognition: Positioned Ode Hotels as a premium boutique hotel collection, reinforcing its reputation among travellers and industry professionals alike.
Digital & Social Engagement: Increased online visibility through organic content sharing by media representatives and hospitality influencers.
Brand Awareness & Consumer Interest: Established Ode Hotels as a must-visit collection for discerning travellers, driving inquiries and bookings across all three properties.
The successful launch of Ode Hotels has firmly positioned the brand as a leading name in boutique hospitality. Through a combination of strong storytelling, strategic media engagement, and digital amplification, the campaign effectively captured the essence of the brand and delivered widespread awareness. As Ode Hotels continues to grow, it remains a testament to the power of thoughtful hospitality, offering guests a truly unforgettable stay across its unique properties.
