Longshore, Sydney.
Rebrand and new summer menu.
The Brief.
Longshore, a celebrated dining destination in Sydney and part of Ode Hotels, embarked on a strategic brand refresh to align with evolving consumer preferences. The goal was to reposition the restaurant as a more relaxed and interactive dining destination while unveiling a new summer menu that highlighted bold, seasonal flavours using native Australian ingredients from both sea and land. The launch needed to capture the attention of media, food critics, and industry insiders, securing media coverage and reinforcing Longshore’s position as a must-visit Sydney dining experience.
The Tactics.
To generate excitement and establish credibility for the brand refresh, we implemented a multi-faceted PR approach that included:
Exclusive Media Table: Hosted an immersive dining experience featuring a guided tasting by Executive Chef Jarrod Walsh and a curated wine pairing by renowned sommelier Wine x Sloth.
Strategic Media Outreach: Invited top-tier food journalists and lifestyle media to cover the launch, ensuring high-profile attendance.
Storytelling & Brand Alignment: Highlighted Longshore’s connection to Ode Hotels, reinforcing its commitment to authenticity, sustainability, and high-quality hospitality.
Award Recognition & Design Integration: Timely amplification of Longshore’s recent accolades, including retaining its coveted Good Food Hat for 2025 and winning the Standalone category at the Restaurant & Bar Design Awards for its stunning coastal-inspired space by Like Minds Studio. Additionally, Longshore’s refreshed branding by Make It Mash introduced a modern, sophisticated edge to the overall dining experience.
Social & Digital Amplification: Encouraged attendees to share their experiences across social platforms, amplifying organic reach and engagement.
The Results.
The media launch was a resounding success, with top-tier publications and influential figures in attendance. Media guests included representatives from Time Out Sydney, Urban List, Gourmet Traveller, Delicious, Sydney Morning Herald Good Food, Sitchu, Eat Drink Play, The Australian, SMH, and Explore Travel.
Key outcomes:
Extensive Media Coverage: Secured placements across Sydney’s leading food and lifestyle publications, reinforcing Longshore’s position as an essential dining destination.
Social Media Impact: Generated organic buzz through guest posts, tagging Longshore and Ode Hotels, enhancing visibility among food enthusiasts.
Increased Foot Traffic & Bookings: Following the launch, the new menu attracted both loyal patrons and new visitors, driving strong interest and engagement.
Longshore’s summer refresh successfully positioned the restaurant at the forefront of Sydney’s dining scene. By seamlessly integrating a refined culinary approach, award-winning design, and strategic media engagement, the launch generated excitement and solidified Longshore as a standout in the Australian hospitality landscape. If you’re in Sydney, now is the time to visit and experience the best of coastal-inspired dining at Longshore.
