Uni.
Creating strong visual identity for casual fine dining concept.
The Brief.
Announce UNI Bali as a Japanese inspired casual fine dining restaurant with the only minimum intervention wine list in the country, ensuring national and international appeal. Position UNI Bali as an essential addition to Bali’s fast moving food and drink scene – an exciting contribution to the undulating food landscape. Using Steven Skelly as the mouthpiece for the brand, highlight their roots; raise their profile and sparked intrigue; get the community of locals and travellers on side; build loyalty and excitement.
The Tactics.
Flew to Bali and arranged an exclusive event with drinks and snacks to showcase offering. Invited key local media, wedding and event organisers (to ensure venue featured on preferred list for guests), influencers, photographers and stylists (who might want to use UNI Bali for a photoshoot).
Invited key opinion-forming media to enjoy the menu at UNI Bali (complimentary or discounted) to create a buzz across news outlets and social media.
Hotel Concierge: Compiled a list of local and national hotels to build relationships with.
Working with local photographers and designers we redesigned the website, styled photoshoots (food, interiors, team), arranged artwork for the launch event and created engaging stories for social media.
The Results.
The new website was more user friendly and showcased the offering of the brand.
The insider invitations to the exclusive launch event got people talking and helped spread the word organically, whilst presenting an opportunity to engage industry folk and the local neighbourhood.
Resulting reviews placed UNI Bali on people’s ‘must stay’ radars and placed the website listing higher in google and other search engines. By building a relationship with hotel concierge, we ensured that senior staff were kept up-to-date with what was happening at the restaurant, and in turn they shared the news with their guests e.g. special events, new menu items, special locals night.
