YUKI Bali
Establish YUKI Bali as a premier Japanese-inspired dining destination in Bali.
The Brief.
Establish YUKI Bali as a premier Japanese-inspired dining destination in Bali, blending traditional izakaya culture with locally sourced Balinese ingredients. Elevate its brand presence both locally and internationally, positioning YUKI as a must-visit culinary experience while highlighting the expertise of Executive Chef Yudha Permana and his all-Balinese team. Additionally, attract a global audience through strategic partnerships and media exposure.
The Tactics.
Launched a Guest Chef Series, collaborating with world-renowned chefs such as Adam Liston (Shōbōsho), Ben Williamson (hôntô), Ross Magnaye (Serai), and Louis Tikaram (Stanley). These exclusive events not only showcased YUKI’s innovative culinary approach but also provided a platform to highlight the talent and skill of the Balinese team. Following the success of the Shōbōsho X YUKI takeover in Bali, the collaboration was extended to Australia, drawing a strong international audience and reinforcing YUKI’s reputation on the global food scene.
Simultaneously, executed a targeted PR campaign to secure coverage in top-tier publications.Pitched YUKI’s story, innovative dishes, and collaborative events to influential food and lifestyle media, leveraging the restaurant’s unique fusion of Japanese and Balinese flavours to garner widespread interest.
The Results.
· The Guest Chef Series became a sell-out success, attracting both loyal patrons and new guests across Bali and Australia.
· Working with high profile chefs, ensured that YUKI was spoken about within the right circles, shared on socials to a food enthusiast audience and caught the attention of international food and travel media.
· Secured extensive media coverage in premier publications including Vogue Australia, Vogue France, Delicious Australia, Urban List, NZ Airlines Kia Ora, Sunday Age Traveller, Travel + Leisure Asia/Global, Honeycombers, Escape, and Gourmet Traveller.
· The campaign firmly positioned YUKI as a key player in Bali’s fine dining scene, with international recognition boosting its appeal among global travellers and food enthusiasts.
· The collaboration spotlighted the exceptional skills of YUKI’s team, elevating the profile of Balinese chefs on an international stage.
Through strategic partnerships and high-impact media exposure, we successfully reinforced YUKI’s brand as an elevated yet approachable Japanese dining experience in Bali, capturing the attention of both locals and global travellers, ensuring the restaurant is in the top 5 restaurants to visit on the island and customers booking before they leave their own country.
